B2B Website Design & B2B Website Development Services
B2B industrial websites with a lead-generation focus
Today’s B2B website design is a living, breathing, dynamic marketing asset. It’s the first thing people view when doing a search or following up on a friend or colleague recommendation. As such, it’s a real-time extension of your business culture and your marketing and sales departments.
A B2B website is a company’s greatest salesman. It never sleeps, doesn’t ask for a company 4×4, works nights and weekends, attracts new leads, qualifies your business and creates opportunity to convert visitors to leads to customers. But, only if you let it.
The primary goals of a B2B website design services and B2B website development services are about more than just creating a professional and attractive looking site. Successful B2B website design are about creating a well-organized website experience that easily meets your clients’ needs for the products and services that you sell and that deliver a visual impact of your brand and services that keeps your clients coming back year after year.
What Makes a B2B Website Successful?
Understanding Your Target Audience
Design for B2B websites are most effective when they are properly crafted to be unique, stand out amongst the clutter, and address the needs and concerns of your industry’s target audience. Our expert design team has a vast amount of experience in creating a wide array of B2B website design and b2b website development for a variety of brands. In order to best suit each unique industry, site designs can range from bold and elaborate to clean-cut and minimal.
However, no matter what design approach a B2B website development takes, the b2b website must appeal and connect with its site visitors. This is done by conveying proper branding, clearly communicating service offerings, and highlighting trust-building elements. By providing customer testimonials on a site’s home page, a site design can explain why a product or service is a must have for potential leads. Providing case studies that show how a product or service has helped other businesses in the past is a good way to show what value a business brings to the table for other companies. Creating a site that understands and addresses the needs and concerns of potential clients can make the difference in creating sales through the strong emotional response a properly designed website can have on users.
Professional Imagery and Photography
For a B2B website to be truly successful there has to be striking visuals that make the brand’s site stand apart from other competitors. This means that professional imagery is a must. A website cannot present stock photography or generic images that users have seen before on other sites throughout the web. The use of stock-imagery dilutes brand’s legitimacy and credibility. Furthermore, the use of infographics can be helpful in illustrating complex ideas about the company or its service offerings. These graphics allow audiences to easily understand and comprehend complex service offerings that would otherwise have to be illustrated via large bodies of text.
Encourages Quality User Experience Across Multiple Devices
As mobile device use continues to grow at an exponential rate, it is important for a B2B website development to maintain a consistent, professional, and enjoyable user experience across all devices from desktop computers, to tablets, to mobile smartphones. A B2B website design that offers a poor mobile user experience will likely miss out on a large quantity of leads that could have been generated had the site included responsive design or other mobile-friendly design techniques.
A visually striking and easy-to-use live chat and contact form can make interacting with your company much easier and more likely from a customer standpoint, and as such should be one of the focuses of any B2B website design.
Builds Trust and Credibility
A successful B2B website development must convey credibility and win the trust of visitors. No B2B brand will ever be successful if the audience doesn’t believe that they are a credible brand that can be trusted when they are doing business together. A properly formatted B2B website design has the potential to elevate the reputation of a business to the next level by providing contact info, a company address, information about the business team and positive testimonials from previous companies that the brand has worked with. Successful integration of social media elements like Facebook, LinkedIn, Twitter and Google+ are also great ways to build trust and credibility by amassing the positive opinions and support of users via social media. When designing a B2B website, seamlessly integrating all of these aspects together to craft a site will immediately convey to users how trustworthy and credible your brand is, leading to a higher rate of conversions and an increase in brand recognition.
What Should I Look for out of My B2B Website Design?
- Set your website apart from its competitors by highlighting the competitive advantages you offer both with your products and services
- Plan ahead to ensure your pages are search engine friendly so potential customers searching for companies, products, and services like yours will find you listed first on the search engine results
- Present an intuitive, user-focused information architecture to enable visitors to find what they need quickly and easily
- Be creative and stimulate customer interactions to turn more visitors into qualified leads and sales
- Use guides and FAQ sections to help visitors speed up their decision making process
- Hire professional copywriters to prepare copy that compels your visitors to act on your site.
- Monitor visitor behavior and conversions through web analytics like Google Analytics.